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Arts & Humanities
The IUP Journal of History and Culture

January '12
Focus

Any attempt to unravel the history of the human race necessarily demands an approach to establish the truth and veracity of evidences available for that. This entails a critical examination of cultural atmosphere prevailing over the time and also the arguments in favor of and against the theoretical premises.
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Rigvedic All-Inclusiveness
50
Megalithic Culture of South India: From ‘Nomadism’ to ‘Sedentism’
50
Women and Healthcare: Myths and Facts
50
Women’s Activism and the New Family Code Reforms in Morocco
50
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Rigvedic All-Inclusiveness

-- N Kazanas

The main purpose of the present paper is to throw light on the Sufis’ role not only as religious ‘preachers’, but also as ‘healers’. As healers, Sufis had been able to mobilize the peasantry and rural men under their fold. The present paper aims at discussing how the Mughal tradition of unani medicine was followed by the Sufis, leading to great material value in social life.

© 2011 IUP. All Rights Reserved.

Article Price : Rs.50

Megalithic Culture of South India: From ‘Nomadism’ to ‘Sedentism’

-- Rajeev Kumar

When North India went through the Chalcolithic period, it was the phase of Iron Age culture in South India. The Iron Age predated the Sangam Age; however the later part of Iron Age culture moved in tandem with the Sangam age and is referred to as the Megalithic culture in the Deccan and South India. The Megalithic people of South India practised a mixed economy based on agro-pastoral production. A combination of specialized strategies, i.e., agriculture and cattle pastoralism was adopted at societal scale of production. A wide variety of shapes in different fabrics and the technical efficiency evidenced in the preparation of ceramics hint probably at a professional class of potters and pottery making as one of the important economic activities. However, hunting-gathering practices are also evidenced by archaeological tool remains and paintings of that period. Thus, a marked division between ‘nomadism’ and ‘sedentism’ cannot be made in South Indian case. Rather it had reached a transitory phase from where settled life style and societies emerged.

© 2011 IUP. All Rights Reserved.

Article Price : Rs.50

Women and Healthcare: Myths and Facts

-- Moumita Chakraborti

This paper attempts to scan the impact of myth over the women’s mind and body in Bengal during the colonial regime as well as its genesis in the present day.

© 2011 IUP. All Rights Reserved.

Article Price : Rs.50

Women’s Activism and the New Family Code Reforms in Morocco

-- Moha Ennaji and Fatima Sadiqi

Ever since its inception in the mid-1940s, the Moroccan feminist movement has evolved around the family law code. The post-independence family law denied the women basic rights, fuelling disappointment and anger among the female intellectual elite (journalists, writers, politicians and activists). Legal rights have always constituted a priority in Moroccan women’s struggle for dignity in and outside home. These rights have become central to women’s activism with their increasing access to education and the job market. Today, women’s legal rights are associated with democratization and political openness. This paper addresses these issues and underlines the impact of the family law in generating and accelerating feminist ideas in Morocco.

© 2011 IUP. All Rights Reserved.

Article Price : Rs.50

BOOK REVIEW

Global Social Change: Historical and Comparative Perspectives

© 2011 IUP holds the copyright for the review. All Rights Reserved.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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